As one of the first food supplement companies PM-International
![]() |
is building on the sweetening power of stevia solving its usual taste problem.
Using a “natural” sweetener is possible – and with FitLine’s innovative strength in an absolutely unique and tasty form, too! Stevia (“stevia rebaudiana”), a new sweetener is almost calorie-free, suitable for diabetics and not harmful to teeth. Usual sugars and sweeteners can be easily replaced by it. Stevia’s victory campaign seems to be preordained, except for one “fly in the soup” – stevia typically tastes of licorice and has a bitter or metallic after-taste. PM-International, awarded as one of the top innovator’s in Germany in 2011 for the 10th time in succession, has been planning the use of stevia in the FitLine products for a long time and has completely solved the taste problem by intensive research and development of its own. Stevia is being used in a masked form in these FitLine products
Since December 2, 2011 it has become official! Stevia sweeteners have been approved for use in Europe as food additives called “steviol glycosides E 960”. FitLine products sweetened with steviol glycosides from stevia were available on the market from the very day they were approved for Europe.
Piroska P., Vice President from Öhringen, Germany
“That is great motivation again from PM. Stevia has only just been approved and PM can already give us the completed products for us to order with a stevia to top all others. This is the market of the future and PM has taken the front row right from the start.” Michael W., Executive Vice President from Oberthal, Germany “It is awesome. Again, we can see that PM is researching with the best know how for the future!“ Michael A., Vice President from Heilbronn, Germany
CO-OP PARTNERS:
|








